Celeb Handbag Loyalty
Lucy Liu Loves to Accessorize With Lana Marks Purses
Lana Marks bags are hand-crafted by Italian artisans, according to her website; each design is offered in 100 different colors of alligator, crocodile, ostrich, and lizard skin.
Implications - Products with an element of luxury in them are attractive to customers who seek out a way to be special. Items that contain a prestigious aspect are an appealing way for consumers to differentiate themselves from the common shopper. Companies could develop more of their everyday items with this in mind to draw in more buyers.