The Lucozade Energy Drink Makes Boring Jobs and Tasks Exciting

By: Ady Floyd - Aug 7, 2015
References: newsunited & adweek
This Lucozade energy drink advertisement shows how to make the simplest and most boring work tasks more fun. The ad features working-class citizens as they conduct daily activities such as commuting and working. While the activities may seem mundane at first, they are made more exhilarating after the consumption of a Lucozade drink.

For example, the commercial features a food truck worker who makes a hot dog for a female customer. The experience is made more fun with accompanying tong flips and smiles.

This advertisement is in support of the brand's 'Find Your Flow' campaign and seeks to persuade consumers to embrace and amplify everything they do. No matter how small or minor the task at hand may seem, a sip of the Lucozade energy drink will completely elevate the experience of one's daily routine.