'Lucky Spot' is a giant shimmering sculpture of a horse made out of Swarovski crystals by Stella McCartney for Belsay Hall Castle & Gardens. The art piece was originally created for Belsay Hall in 2004, but has made a reappearance just in time for Easter 2009.
'Lucky Spot' was inspired by Belsay Hall's medieval architecture and quarry garden, and dutifully honors the magical and mystical air that the castle exudes.
Implications - One of the best ways a company can keep its name fresh and fertile in the minds of consumers is by commissioning artists to create installations that serve as tributes to the brand. By presenting a subtle piece of marketing as public art, the company stands a good chance of drawing attention from the media, who will provide them and their products with free advertising through coverage.
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Giant Crystal Horses
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