Nowadays Luciano Carvari is a young fashion brand that actively distinguishes its audience among all others. Each seasonal advertising campaign dated to launching of collections predetermines the season’s success filling and strengthening each collection with special power.
Activeness and the bright presence of the brand is an integral part of Luciano Carvari's success in Ukraine.
Implications - In today's crowded fashion industry, a great, creative line is not necessarily enough to distinguish oneself as the top designer amongst the competition. Thus, some design houses and couturiers are looking towards extremely creative, thematic campaigns, lookbooks and runway shows. This adds an element of fantasy to fashion, which is what the haute couture industry is based on.
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Segment: Females, 18-35
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