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The Lucas Savelli campaign envisions some of the most talked about rockstars of all time as babies. From Baby Style to Baby Kiss and Baby Elvis, the images are at once adorable and ridiculous. Although quite random, it showcases art director and illustrator Lucas Savelli's capabilities and imagination in a fun and arresting manner. Based in Buenos Aires, Argentina, he works in the advertising industry.

Accompanying the Lucas Savelli campaign are the questions, "Have you ever wonder how were Rock Stars when were babies? If they behaved like normal kids or from an early age showed their incredible talent?" Savelli strives to answer these questions through his Baby Style series. He goes on to state, "In this series we will see them before reach fame, even before could talk! Just doing what they love most."