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Low-Key Style Editorials

Lauren Marshall Fronts The Ones 2 Watch's Latest Fashion Exclusive

— June 5, 2015 — Fashion
Photographer Christopher Owens captures 'The Promenande,' a low-key style feature that is captured for online publication The Ones 2 Watch. The image series features styling by Harrier Moiser who dresses the shoot's model star in understated pieces with a vintage flair.

Hair and makeup for this image series is courtesy of Colleen Carrahar who opts for a look that is fresh-faced and understated in its overall feel. Model Lauren Marshall at Tyne Tees agency fronts the exclusive and pulls off low-key style selects that include high-waisted trousers, mom-approved knits and structured cape blazers.

Overall, 'The Promenade' celebrates the mainstream return of nostalgic styles that are not only understated but also in line with the industry's recent Normcore obsession. Standing out in a more minimalist way is the movement's main vision and is a theme in this very image series.
Trend Themes
1. Mainstream Nostalgic Styles - Disruptive innovation opportunity: Create a fashion line that embraces nostalgic styles with a modern twist, targeting consumers who value understated fashion.
2. Normcore Obsession - Disruptive innovation opportunity: Develop an online platform that curates normcore-inspired fashion and accessories from various brands, making it easier for consumers to find and purchase these understated pieces.
3. Minimalist Fashion Movement - Disruptive innovation opportunity: Launch a subscription-based service that delivers a curated selection of minimalist fashion items to subscribers, allowing them to regularly update their wardrobes with understated yet stylish pieces.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Design an AI-powered virtual stylist that recommends nostalgic and normcore-inspired fashion pieces to users, enhancing their online shopping experience and personal style.
2. Online Fashion Publications - Disruptive innovation opportunity: Create an innovative content platform that focuses exclusively on mainstream nostalgic and normcore fashion, catering to the growing demand for understated style inspiration.
3. Fashion Consulting - Disruptive innovation opportunity: Develop a consulting service that helps fashion brands incorporate nostalgic and normcore elements into their collections, enabling them to tap into the mainstream appeal of understated fashion.
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