The Campaign Promotes a Variety of Films

By: Meghan Young - Published: Feb 1, 2012 • References: 18feet & ibelieveinadv
It is important to be accepting of all creatures no matter how different they are, and the campaign illustrates this in a rather fantastical way. It promotes its vast movie selection by way of a tradition that is often adopted by many families: tracking children's heights by door frames. In this way, the campaign shows that it has movies "in all shapes and sizes," as its tagline states. LOVEFiLM is a European film subscription service that offers DVD rentals via post and online.

Conceived and executed by United Kingdom-based ad agency 18 Feet & Rising, the campaign is simple and clever. Focusing on iconic film franchises such as 'Star Wars' and 'Lord of the Rings,' this campaign will appeal to many. Stats for Height-Tracking Movie Ads Trending: Older & Chilly
Research: 870 clicks in 224 w
Interest: 0.9 minutes
Concept: LOVEFiLM Com Campaign
Related: 49 examples / 38 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: helicopter errand ads, litter-hiding photography, and maned hairbrush marketing.