Superstar

The LOVEFiLM.com Campaign Promotes a Variety of Films

By: Meghan Young - Published: Feb 1, 2012 • References: 18feet and ibelieveinadv
It is important to be accepting of all creatures no matter how different they are, and the LOVEFiLM.com campaign illustrates this in a rather fantastical way. It promotes its vast movie selection by way of a tradition that is often adopted by many families: tracking children's heights by door frames. In this way, the LOVEFiLM.com campaign shows that it has movies "in all shapes and sizes," as its tagline states. LOVEFiLM is a European film subscription service that offers DVD rentals via post and online.

Conceived and executed by United Kingdom-based ad agency 18 Feet & Rising, the LOVEFiLM.com campaign is simple and clever. Focusing on iconic film franchises such as 'Star Wars' and 'Lord of the Rings,' this campaign will appeal to many.