The Love Yourself First Ads Get Touchy-Feely to Promote Awareness

By: Summer Luu - Published: Jan 17, 2011   Updated: Jun 16 2011 • References: & adweek.blogs
Promoting self-awareness for early detections of breast or testicular cancer, non-profit organization Self Chec pushes out a tongue-and-cheek campaign in the Love Yourself First Ads.

As depicted in these prints, the advertising campaign encourages the act of grabbing your junk in these self-checking images to keep healthy and prevent cancer. Hopefully the posters' provocative pictures from the Love Yourself First Ads will raise this much needed awareness.

Implications - Self Chec created the campaign with the hope that it would affect millions of people. The company is hoping that when people see the posters they will go home and check for lumps. The campaign features a slogan that reads, "love yourself first." Stats for Clutching Cancer Campaigns Trending: Older & Buzzing
Research: 67,728 clicks in 279 w
Interest: 4 minutes
Concept: Love Yourself First
Related: 66 examples / 51 photos
Segment: Neutral, 18-55+
Comparison Set: 24 similar articles, including: revealing awareness campaigns, nude celebs for cancer, and busty awareness campaigns.