The townhouse Louis Vuitton store is the company's brand new endeavor that was just opened last Friday, November 8th. Located within Selfridges, this house was designed by Japanese-based designer Gwenaël Nicolas.

The townhouse is beautifully constructed with a spiral structure around a revolving glass lift. There are three interconnecting floors in this townhouse and it's home to the brand's extensive leather goods collection and digital Atelier. This store is less typical of other Louis Vuitton stores and aims to attract handbag lovers worldwide, all the while attached to an actual resident's home.

The store is Willy Wonka-esque, with the lift taking you through women and men’s floors of accessories and goods. A highlight featured in the store is a plaid coat with a sequin dip.