Lawsuit Bans Video With LV Logo
Bianca — November 22, 2007 — Pop Culture
References: money.cnn
Louis Vuitton has made it crystal clear that the company doesn't want any celebrity endorsement from Britney Spears. The high end design house recently sued Sony BMG, Zomba and MTV Online for featuring an LV signature print in Britney's Do Something music videos without the designer's authorization.
This type of product placement is something that would ordinarily cost millions of dollars, but it seems LV won't accept free publicity from the songstress. What a burn!
Implications - What an ironic turn of events. Louis Vuitton has won an 80,000 Euro damages compliant and banning of a Britney Spears video that features an unauthorized close-up of their logo. In a day and age where fashion brands are paying artists thousands of dollars for product placement, this has to hurt the Spears camp on a guttural level.
This type of product placement is something that would ordinarily cost millions of dollars, but it seems LV won't accept free publicity from the songstress. What a burn!
Implications - What an ironic turn of events. Louis Vuitton has won an 80,000 Euro damages compliant and banning of a Britney Spears video that features an unauthorized close-up of their logo. In a day and age where fashion brands are paying artists thousands of dollars for product placement, this has to hurt the Spears camp on a guttural level.
Trend Themes
1. Celebrity Product Placement - Brands should consider carefully which celebrities they want endorsing their products, and be prepared to take legal action if necessary.
2. Protecting Intellectual Property - Companies need to be vigilant and protect their logos and trademarks from unauthorized use, even when it comes to free publicity from high-profile celebrities.
3. Cost-effective Advertising - Some brands may choose to forgo paying for product placement and instead focus on creating buzz through viral marketing or other cost-effective advertising strategies.
Industry Implications
1. Fashion - Luxury fashion brands like Louis Vuitton need to be especially careful to protect their intellectual property, but they also have the opportunity to use high-profile celebrity endorsements to boost their brand awareness and sales.
2. Entertainment - Celebrities and entertainment companies who want to feature brands in their videos or other creative works should always get permission and negotiate terms to avoid legal action.
3. Marketing and Advertising - Advertising agencies and brands need to stay up-to-date on changing laws and regulations when it comes to product placement and intellectual property, while exploring innovative ways to market their products and services.
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