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Louis Vuitton has made it crystal clear that the company doesn’t want any celebrity endorsement from Britney Spears. The high end design house recently sued Sony BMG, Zomba and MTV Online for featuring an LV signature print in Britney’s Do Something music videos without the designer’s authorization. This type of product placement is something that would ordinarily cost millions of dollars, but it seems LV won’t accept free publicity from the songstress. What a burn!  LVMH's Louis Vuitton unit has won 80,000 eur in damages and the banning of a Britney Spears video which uses an unauthorised close-up shot of Louis Vuitton fabric, Le Figaro reported.
In the video, Spears appears in a car upholstered with Louis Vuitton fabric. The tribunal found the director of the video had clearly emphasised the Louis Vuitton brand, the report said.
(money.cnn)References: money.cnn Filed In: |
