Louis Vuitton has made it crystal clear that the company doesn't want any celebrity endorsement from Britney Spears. The high end design house recently sued Sony BMG, Zomba and MTV Online for featuring an LV signature print in Britney's Do Something music videos without the designer's authorization.
This type of product placement is something that would ordinarily cost millions of dollars, but it seems LV won't accept free publicity from the songstress. What a burn!
Implications - What an ironic turn of events. Louis Vuitton has won an 80,000 Euro damages compliant and banning of a Britney Spears video that features an unauthorized close-up of their logo. In a day and age where fashion brands are paying artists thousands of dollars for product placement, this has to hurt the Spears camp on a guttural level.
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