Mos Def Stars in the Louis Vuitton 'Core Values' Film

By: Romina S. Cortellucci - Published: • References: louisvuittonjourneys & fastcocreate
The latest Louis Vuitton 'Core Values' film features a striking battle of self-expression. The video was recently created by the advertising agency Ogilvy Paris for the famous fashion brand. The video, directed by Stuart A. McIntyre, has the talented rapper and actor Yasiin Bey, the artist formally known as Mos Def, in the ring channelling the words of iconic boxer, social activist and "The People’s Champion" Muhammad Ali.

Bey delivers the poignant words that Ali spoke during the Rumble in The Jungle as graffiti artist Niels Shoe Meulman beautifully brushes the words "Dream" across the ring's floor. The video will hit the hearts of fans hard as it delivers true poetry in motion. The inspiring Louis Vuitton 'Core Values' film champions people to lead a lifestyle of courage, using the world's most extraordinary personalities as encouragement. Stats for Iconic Boxer-Inspired Ads Trending: Older & Mild
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Concept: Louis Vuitton 'Core Values' Film
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