The Lottie Moss' Calvin Klein Jeans campaign reminds us that we're growing older.
The brand is planning on re-releasing some of its most well-known garments with Mytheresa.com. The items include logo T-shirts and sweatshirts, low-rise jeans, overalls and high-waisted shorts, all of which are imbued with a 90's sensibility. Lottie Moss is a natural choice to front the campaign; her older half-sister Kate (you might have heard of her?) starred in the brand's 1993 campaign alongside Mark "Marky Mark" Walhberg. Guess stunning good looks run in the family!
The campaign was photographed by Michael Avedon, who spoke to British Vogue about working with the second-generation Moss. He explained,"Lottie truly represents the essence of the Calvin Klein girl… intriguing innocence with utter beauty."
Stats for Iconic Denim Campaigns
Trending: Older & Warm
Research: 3,365 clicks in 97 w
Interest: 2.8 minutes
Concept: Lottie Moss Calvin Klein
Related: 90 examples / 69 photos
Segment: Females, 12-55
Comparison Set: 33 similar articles, including: ladylike pastel editorials, skivvy selfie campaigns, and greyscale lingerie editorials.
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