The Lottery of Life Makes you Ponder Your Existence

By: Armida Ascano - Published: Dec 1, 2010 • References: thefwa & zeutch
This campaign for Lottery of Life outlines the differences between North American living and the third world lifestyle. The contrast is shocking, with print ads cleverly depicting two locations that seem similar, but have very different things going on.

An example includes a woman running by a field to get exercise as opposed to a man running by a field to escape an attack. The Lottery of Life campaign also boasts an interactive website with a "game." Stats for Developing Country Comparisons Trending: Older & Mild
Research: 1,829 clicks in 286 w
Interest: 4 minutes
Concept: Lottery Of Life
Related: 33 examples / 25 photos
Segment: Neutral, 18-55
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