This Halloween Lottery Ad Features a Screaming Couple

By: Laura McQuarrie - Nov 3, 2015
References: adsoftheworld
The 'Halloween Superdraw: Scream' lottery ad from Gold Lotto puts a clever spin on reasons why someone might scream their lungs out while looking at a TV screen. Initially, it seems that a woman is watching something terrifying on TV, but when her spouse joins in, becomes clear that the pair is actually celebrating over a winning lottery ticket.

The ad for the $20 Million Halloween Superdraw is a fun way to show that not all of the things that might make you scream around this time of year are necessarily scary.

In order to help people put themselves in the shoes of a lottery winner, this ad is a funny reflection of how anyone might react to finding they've suddenly become a multi-millionaire in a matter of a few moments.