This Lotte Fit's chewing gum is one of the most bizarre and random ads on Japanese television, which really is saying something.
The ad shows a disgruntled man catching the morning subway on his way to work. This is a common sight in Japan, where the journey to work can be painfully long and arduous. The ad aims to show that chewing gum can make the commute a more pleasant experience.
When the protagonist chews a piece of gun, a massive cat appears and picks the man up. While the man is understandably shocked at first, he then begins to enjoy the experience of being carried around the city by a massive cat.
The cat then disappears after 50 minutes -- the exact duration of the Lotte Fit's chewing gum's effect.
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