This Lotte Fit's Chewing Gum Ad Stars a Giant Cat

By: Rahul Kalvapalle - Sep 17, 2014
References: lotte.co.jp & ibtimes
This Lotte Fit's chewing gum is one of the most bizarre and random ads on Japanese television, which really is saying something.

The ad shows a disgruntled man catching the morning subway on his way to work. This is a common sight in Japan, where the journey to work can be painfully long and arduous. The ad aims to show that chewing gum can make the commute a more pleasant experience.

When the protagonist chews a piece of gun, a massive cat appears and picks the man up. While the man is understandably shocked at first, he then begins to enjoy the experience of being carried around the city by a massive cat.

The cat then disappears after 50 minutes -- the exact duration of the Lotte Fit's chewing gum's effect.