Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape
The classy rebranding of Lot 96 products was done by Voicebox Creative. They wanted to reflect the bold history of the company with equally vibrant visual aesthetics for the bottles' physical design.
Implications - Consumers frequently buy products based on its packaging because they feel an item's branding is representative of how much care and effort is put into the product's overall quality. Corporations looking to gain a competitive edge over their peers may consider focusing their efforts on creating attractive product packaging.