Rockstar

Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape

By: Jason Soy - Published: Aug 26, 2011 • References: voiceboxcreative and lovelypackage
If a woman throws on a new sexy red dress, males and females are sure to take notice, and that's exactly the concept Lot 96 has adopted in the rebranding of their wine bottles. Featuring crimson labels and a new sleek bottle shape, the new Lot 96 bottles are sure to make all the other wine bottles surround this stunner super jealous.

The classy rebranding of Lot 96 products was done by Voicebox Creative. They wanted to reflect the bold history of the company with equally vibrant visual aesthetics for the bottles' physical design.

Implications - Consumers frequently buy products based on its packaging because they feel an item's branding is representative of how much care and effort is put into the product's overall quality. Corporations looking to gain a competitive edge over their peers may consider focusing their efforts on creating attractive product packaging.