RASCALS' Loose-Fitting Clothing Draws on 80s Milk Carton Ads

By: Riley von Niessen - Sep 6, 2016
References: shop.rascals.dk & hypebeast
RASCALS, a brand that's based in Copenhagen, recently released a collection of loose-fitting clothing for men for its Fall/Winter 2016 season.

Throughout the collection, which is titled 'Have You Seen,' the brand reverts back to a 1980s cultural theme that saw posters of missing children emblazoned on billboards and on the sides of milk cartons. The brand explained this time as a period of "scaremongering," reports HYPEBEAST.

This theme is most obvious on a jacket that shows the name of the collection on its back, with the words "have you seen" emulating the font that's often used in newspapers. Other loose-fitting clothing in the collection includes trouser pants, shirts and a variety of fall-ready jackets and sweaters.