The Nike Sportswear Follows Athletes in the 'Look of Sport'

By: Francis Tiangson - Published: Jan 29, 2011 • References: nike and freshnessmag
'Look of Sport' is the latest Nike Sportswear documentary project. The main premise of the project is to capture the lives of individuals who have integrated sport as a way of life. It is set to be a three part series taking place in Shanghai, Rio de Janeiro and Los Angeles.

The Shanghai edition, photographed by Tang Ting, follows eight young athletes through their routines and adaptations sports in their lives. In the 'Look of Sport: Shanghai,' it's found that the athletic dreams and aspirations of youth are shared among all participants.