MTV's 'Look Different' Campaign Raises Awareness of Daily Biases

By: Emilie Picillo - Published: Apr 30, 2014 • References: and buzzfeed
'Look Different' is a new campaign powered by MTV to break down social biases we experience on a regular basis. Many times we don't think about some of the offensive things we say, even if we don't intend to be hurtful.

The campaign addresses, "complicated, thorny" race, gender and LGBT issues by having us receive some of the offensive questions we throw at people on the regular.

Phrases like, "You don't look Jewish," "What up, Ben Ladin," "You look different for a black guy," are all examples of casual racism, which are commonly exchanged. Network president Stephen Friedman is also discussing upcoming campaigns like the 'Untitled Whiteness Project' and the 'Racial Bias Cleanse.' The campaigns are expected to roll out over the next couple of years and will hopefully raise awareness in our daily speech.