The Longchamp Fall 2012 Campaign Stars Coco Rocha and Emily DiDonato

By: Meghan Young - Published: Jun 25, 2012 • References: longchamp & fashiongonerogue
Fun and playful, the Longchamp Fall 2012 campaign revolves around a ride on a tandem bicycle. A cool change from all the sultry summer advertisements flooding the fashion scene, the ad campaign has a frosty feel thanks to the white mist, bare trees and fur looks present in both prints.

The Longchamp Fall 2012 campaign was shot by Kenya-born, London-raised and New York-based photographer Max Vadukul with art direction by Bianca Li. It stars young-at-heart models Coco Rocha and Emily DiDonato. Instead of being mysterious and dark, their all-black ensembles are given a youthful twist as they cycle around the city. The bright red bags also add to the childlike excitement the two women are enjoying. Overall, it is a great blend of two worlds. Stats for Tandem Bike Fashion Ads Trending: Older & Average
Research: 5,514 clicks in 204 w
Interest: 2.2 minutes
Concept: Longchamp Fall 2012 Campaign
Related: 64 examples / 49 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: simplistic accessory portraits, bright blue seaside captures, and crisp ladylike ads.