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The Long Tran SS13 Campaign is Playful and Surreal

By: Meghan Young - Published: • References: longtran.co & behance.net
The Long Tran SS13 campaign coughs up surreal imagery perfect for the spring and summer season. The floral backdrops look like something straight out of 'Alice in Wonderland' while the white triangular prop motif brings into sharp focus a current fad in the fashion industry. Both elements perfectly complement the pastel fashion featured in the collection. They were designed by Natalie Rivera.

Photographed by Long Tran himself, the Long Tran SS13 campaign is titled 'Triangle Elpis.' It stars models Alexander Charles, Ryan Keenan, Victoria, Gina, Clara, Stephanie Glenn and Jamison Murphy. Their sculptural and summery looks were styled by Drew Brando and Amaris Jones. The dapper men's hairdos and quirky pigtails were created by hair stylist Kevin Phong with flawless faces by makeup artist Zarielle Washington. Stats for Geometric Floral Fashion Ads Trending: Older & Average
Traction: 2,886 clicks in 80 w
Interest: 1.7 minutes
Concept: Long Tran SS13 Campaign
Related: 127 examples / 98 photos
Segment: Neutral, 12-35
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