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The London Barbers campaign is very straightforward. It brings focus to the tag line, "Look proper," by showing chopped off hair on the floor of the barber shop. Interestingly enough, these sheared locks have fallen in such a way as to display the wild and quirky hairstyles the men had before they visited a London Barbers shop.

Conceived and executed by Trigger Communications, an ad agency based in Canada, the London Barbers campaign provides a fun alternative to other haircut print ads, which tend to hone in on the actual cut rather than the pieces of hair that have been left on the ground after the fact. It was art directed by Brian Allen with creative direction by Todd Blevins and photography by Roth and Ramberg.