This Art Series Re-Imagines Brand Identities of Popular Companies

By: Jana Pijak - Apr 16, 2015
References: itssaramarshall & fubiz.net
Sarah Marshall's 'Brand by Hand' image series features hand-rendered logo illustrations that are inspired by recognizable signage. Burger King, Subway and FedEx are just some of the major brands whose visual identity is re-imagined by the artist.

In addition to referencing these famous companies, Sarah Marshall's series also re-imagines the logos of tech and social media brands like YouTube, Skype and Samsung. Exploring a fresh marketing strategy, the artist creates hand-illustrated logos and superimposes them on black and white backdrops.

The result is a unique brand identity that relates to each of the names that she references. While her Evian logo is superimposed against a mountainous landscape, her Skype illustration is merged with a photograph of friends socializing.