This Art Series Re-Imagines Brand Identities of Popular Companies
Jana Pijak — April 16, 2015 — Marketing
References: itssaramarshall & fubiz.net
Sarah Marshall's 'Brand by Hand' image series features hand-rendered logo illustrations that are inspired by recognizable signage. Burger King, Subway and FedEx are just some of the major brands whose visual identity is re-imagined by the artist.
In addition to referencing these famous companies, Sarah Marshall's series also re-imagines the logos of tech and social media brands like YouTube, Skype and Samsung. Exploring a fresh marketing strategy, the artist creates hand-illustrated logos and superimposes them on black and white backdrops.
The result is a unique brand identity that relates to each of the names that she references. While her Evian logo is superimposed against a mountainous landscape, her Skype illustration is merged with a photograph of friends socializing.
In addition to referencing these famous companies, Sarah Marshall's series also re-imagines the logos of tech and social media brands like YouTube, Skype and Samsung. Exploring a fresh marketing strategy, the artist creates hand-illustrated logos and superimposes them on black and white backdrops.
The result is a unique brand identity that relates to each of the names that she references. While her Evian logo is superimposed against a mountainous landscape, her Skype illustration is merged with a photograph of friends socializing.
Trend Themes
1. Hand-rendered Logo Illustrations - 'Brand by Hand' image series showcases the trend of hand-rendered logo illustrations, providing opportunities for artists and designers to offer unique branding solutions.
2. Re-imagining Brand Identities - Re-imagining the visual identities of popular companies opens up avenues for creative professionals to innovate and differentiate brands in the market.
3. Superimposing Logos on Backdrops - Superimposing hand-illustrated logos on black and white backgrounds presents a disruptive innovation opportunity to create visually striking brand identities.
Industry Implications
1. Advertising and Marketing - The hand-rendered logo trend offers advertising and marketing professionals a fresh approach to branding campaigns, enhancing creativity and engagement.
2. Graphic Design - The re-imagining of brand identities through hand-rendered logo illustrations provides graphic designers with a chance to showcase their artistic skills and transform traditional branding techniques.
3. Art and Illustration - The use of hand-illustrated logos and superimposing them on backgrounds creates opportunities for artists and illustrators to explore new artistic expressions and create visually captivating brand representations.
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