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MTS' Location Services Ad Pinpoints Lost Kids Like Peter Pan & Dorothy

By: Laura McQuarrie - Published: • References: coloribus
These humorous ads for MTS' location services are styled like Google Maps of fictional places, showing exactly where runaway kids like Peter Pan, Tom Sawyer and Dorothy from the Wizard of Oz have disappeared off to.

Taking your eyes off of a child for even a second can cause parents to have near heart attacks, but child-tracking services afford much greater peace of mind. So if your kids ever do happen to feel like jetting off to somewhere far away like Never Never Land, the whimsical world of Oz, or some other mystery location that you don't know of, you'll be able to expertly pinpoint the exact location of a child without any worry, as well as prevent their adventures from becoming storybook-worthy right from the start. These clever ads were developed for MTS by BBDO Moscow. Stats for Fictional Kid-Finder Ads Trending: This Year & Mild
Traction: 181 clicks in 28 w
Interest: 0.5 minutes
Concept: "location Services"
Related: 55 examples / 42 photos
Segment: Neutral, 4-35
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