Despite the worldwide economic downturn, Hilton recently launched the newest addition to its Luxury & Lifestyle portfolio: Denizen Hotels. Joining such prestigious brands as Waldorf=Astoria and Conrad Hotels & Resorts, Denizon Hotels hotels seeks to attract travelers from both the leisure and business demographic.

The strategic objective of Denizen is to remain a globally recognized brand with a locally customized property. A lofty but respectable goal, time will tell whether Hilton is able to carry another brand on its already bulging portfolio. Even more challenging? The luxury hotel market is flooded with some of the lowest rate offers seen in recent times.