The story behind the Lobster Tea Towel goes back to the French poet Gérard de Nerval who would walk his pet lobster with a ribbon. His reasoning for this, as printed on the towel itself: "I have a liking for lobsters. They are peaceful, serious creatures. They know the secrets of the sea, they don’t bark.."
Bring some charm to your kitchen with the Lobster Tea Towel; I promise it won't bite.
Implications - Consumers look for some element of whimsy in all of their products. Modern society poses so many stresses that customers are attracted to items that allow them to forget their responsibilities for a moment. Focusing on this aesthetic could help a company increase their popularity on the market.