Applebee's Just Launched Loaded Fajitas Topped with Hot Queso
Katherine Pendrill — May 20, 2019 — Lifestyle
References: finance.yahoo & brandeating
Fajitas are already an Applebee's staple and now the brand is taking the dish to the next level with its new Loaded Fajitas. As Applebee’s chief marketing officer Joel Yashinsky explains, “We’re introducing our guests to sizzling, delicious and craveable Fajitas in only the way Applebee’s can – by loading them up with queso and bacon."
Applebee's new Loaded Fajitas start with your choice of either sirloin steak, chicken, or shrimp. Your protein of choice is then served in a sizzling skillet alongside Spanish rice, bells pepper, onions, and other fajita vegetables. The skillet is then topped with hot queso and pieces of applewood-smoked bacon for that extra flavor. With your sizzling skillet at your side, you can prepare each fajitas yourself with warm flour tortillas, cheeses, guacamole, lettuce, sour cream, and pico de gallo.
If the idea of hot queso and bacon is a bit much, you can always stick to Applebee's regular sizzling Fajitas.
Image Credit: Applebee's.
Applebee's new Loaded Fajitas start with your choice of either sirloin steak, chicken, or shrimp. Your protein of choice is then served in a sizzling skillet alongside Spanish rice, bells pepper, onions, and other fajita vegetables. The skillet is then topped with hot queso and pieces of applewood-smoked bacon for that extra flavor. With your sizzling skillet at your side, you can prepare each fajitas yourself with warm flour tortillas, cheeses, guacamole, lettuce, sour cream, and pico de gallo.
If the idea of hot queso and bacon is a bit much, you can always stick to Applebee's regular sizzling Fajitas.
Image Credit: Applebee's.
Trend Themes
1. Loaded Fajitas - The trend of loaded fajitas allows for innovative creations with unexpected toppings and flavors.
2. Interactive Dining - The trend of interactive dining experiences, such as preparing fajitas at the table, offers opportunities for customer participation and customization.
3. Gourmet Tex-mex - The trend of elevating traditional Tex-Mex dishes, like fajitas, with high-quality ingredients and sophisticated presentation, opens up new possibilities for upscale dining experiences.
Industry Implications
1. Restaurant - The restaurant industry can capitalize on the trend of loaded fajitas by offering unique variations and customizable options to attract customers seeking exciting dining experiences.
2. Food Packaging - The food packaging industry can explore innovative packaging solutions that keep fajitas hot and ingredients separate, allowing for an interactive dining experience at home.
3. Mexican Cuisine - The Mexican cuisine industry can incorporate the trend of gourmet Tex-Mex dishes, like loaded fajitas, to expand their menu offerings and cater to a more sophisticated palate.
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