The Living Social taxi is an innovative marketing concept that hopes to attract new customers to the daily deal giant's website. When people in London entered a special Living Social taxi cab, they were given a surprise choice to continue on their route or roll the dice for an amazing outing.
People in the Living Social taxi who decided to roll the dice got to drive a luxury vehicle, enjoy some amazing food and engage in chess boxing. This brilliant concept should keep Living Social fresh in people's minds.
Implications - The daily deals space has new entrants every day who are looking to grab a share of the market. Companies need to adapt quickly and demonstrate real value to their customers. Companies should consider creating unique experiences that differentiate them from their competition.
Stats for Surprise City Adventures
Trending: Older & Chilly
Research: 270 clicks in 250 w
Interest: > 3 minutes
Concept: Living Social Taxi
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: automaker daily deals, online coupon trading, and daily deal sports sites.
Surprise City Adventures
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