The Living on Video Proposal Fosters Comfort and Creativity
Meghan Young — June 15, 2012 — Art & Design
References: steelcase & fastcodesign
As technology continues to invade the office, people are forced to figure out the best way to utilize it; the Living on Video concept proposes a way to ensure that one of these hi-tech options are optimized to the fullest. Video conferencing is becoming more and more prevalent as people travel for business and companies either open offices across the world or correspond with other organizations. Unfortunately, the environment in which they take place does not often promote the best conversations.
Conceived by Steelcase in collaboration with Ideo, Living on Video proposes the use of informal spaces that recalls the look of photo booths crossed with living room furniture. By doing so, it fosters comfort and creativity, turning what can be stiff conversations into familiar ones.
Conceived by Steelcase in collaboration with Ideo, Living on Video proposes the use of informal spaces that recalls the look of photo booths crossed with living room furniture. By doing so, it fosters comfort and creativity, turning what can be stiff conversations into familiar ones.
Trend Themes
1. Video Conferencing Space - The trend of creating comfortable and creative video conferencing spaces to promote better conversations and collaboration - disrupting traditional conference rooms
2. Informal Workspace Design - The trend of designing informal workspaces that evoke a sense of living room comfort - disrupting traditional, sterile office spaces
3. Remote Workforce Collaboration - The trend of creating collaborative spaces for a remote workforce to work and communicate effectively - disrupting the traditional office environment
Industry Implications
1. Office Furniture - The office furniture industry should create more comfortable and informal furniture design to accommodate more creative and effective video conferencing - disrupting traditional office furniture design
2. Interior Design - The interior design industry should take into account the need for flexible and comfortable workspaces to foster creativity and optimize remote workforce collaboration - disrupting traditional office design
3. Technology - The technology industry should create innovative solutions that optimize video conferencing and remote workforce collaboration - disrupting traditional communication technology solutions
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