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Drinkable Olive Oil

Saint Supply Launched Living Elixir, Featuring Organic, Hand-Picked Olives

— March 23, 2021 — Marketing
Living Elixir is the new product offering of US start-up Saint Supply. This launch is bound to catch one's eye not only in the packaging aesthetic department but also in its function. The recipe boasts organic olives that are hand-picked "from ancient groves lying in altitudes over 2,000 feet" in southern Greece. Envisioned to ensure "total body resilience with a daily serving of vitality" and "inspired by ancient rituals," Living Elixir is for drinking—not for cooking or dipping as olive oil is traditionally used.

Consumers are encouraged to enjoy a daily tablespoon of Living Elixir, alongside their self-care practices in order to reap the full benefits of the plant-based Superphenols. These are identified as "naturally occurring compounds that safeguard against common health problems, as well as certain effects of aging."

Image Credit: Saint Supply
Trend Themes
1. Drinkable Oil Products - There is an opportunity for businesses to create more drinkable oil products that bring unique health benefits from various plant-based sources.
2. Superphenol Infused Products - Products infused with superphenols found in plant-based sources could become a leading ingredient in health and wellness products.
3. Traditional Products with a Twist - Reimagining traditional products, such as olive oil, to have a new purpose and unique selling point can capture market attention and boost sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating drinkable oil products with unique health benefits for consumers.
2. Health and Wellness - The health and wellness industry can consider creating products infused with superphenols that are found in plant-based sources.
3. Beauty and Personal Care - The beauty and personal care industry can explore creating products that incorporate plant-based superphenols for added skin and body care benefits.
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