Inke is an innovative livestreaming app, launched in China, that is unique in that it allows users to actually go about making money from their streams.
The app adopts a unique monetization model by which viewers can send virtual gifts to stream hosts through in-app purchases. The host then receives 30 per cent of the value of the gift. The aim of this arrangement is to encourage and incentivize the production of high-quality content whilst also maintaining the profitability of the app itself. Hosts can also incorporate interactive stickers into their streams to make the experience more immersive and connected.
Ultimately, what makes Inke different from other livestreaming apps out there is the fact that it allows users to make money from directly within the app, rather than requiring them to link viewers to websites to buy products.
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