Live.com: the new Microsoft Search Site
Implications - It will be interesting to see if this new endeavor proves successful in challenging Google's search engine dominance. Ultimately, Live.com lacks the same quirky appeal of a site like Google -- something that could prove to make it an ineffective challenger. Stacked up against Microsoft is the fact that Google's brand name has become synonymous with internet searching, so they have an uphill battle ahead of them when it comes to changing this fundamental truth. Either way, the next few years should prove to be very interesting as this ongoing competition unfolds.