In order to promote its "live young" message, Evian set up a giant backyard to make adults feel like kids again. The giant swing set up for the event was like an oversized outdoor clothing dryer, which the adults could grab hold of and spin on.
The clothing rack also was decorated with its "live young" tees that feature infant bodies on them. This is a hilarious way to take adults right back to their childhoods and inspire some fun — except they don't have to worry about being told off by their parents.
The event was set up by 'BEcause Australia' for Evian and it's a brilliantly simple way to bring a smile to people's faces and get enough of a sweat worked up to really enjoy a refreshing drink of water afterwards.
Stats for Childhood-Recreating Campaigns
Trending: Older & Mild
Research: 478 clicks in 129 w
Interest: > 3 minutes
Concept: Live Young
Related: 64 examples / 49 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: smartphone slotted bottles, brewing water bottles, and infantile water ads.
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