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The Live in Levi's Project Lets You Shop for Real People's Denim Looks

By: Laura McQuarrie - Published: • References: us.levi & psfk
The Live in Levi's Project is a video platform that shows off the many ways people around the world wear their denim. The initiative was inspired by the fact that "Nearly everyone in the modern world owns, or has owned, a pair of Levi’s jeans," according to Stephen Clements, the executive creative director at AKQA, the agency responsible for putting the campaign together.

As well as showing off real street style, each of the videos is shoppable, with a point in each video where shoppers can eb directed where to buy the denim looks with a single click. To make the experience even more personal, each of the individuals is featured in a profile video so that viewers can get to know them better. Stats for Shoppable Denim Videos Trending: This Quarter & Buzzing
Traction: 880 clicks in 8 w
Interest: 0.5 minutes
Concept: "live In Levi's"
Related: 78 examples / 60 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: interactive shopping videos, shoppable video platforms, and shoppable instagram accounts.