Prodigy

Little Debbie Sneaks Into the Social Media Game with These Ads

By: Ryan Fowler - Published: May 8, 2013 • References: littledebbie and adweek
Little Debbie has refined its brand image for the first time in 13 years. This is the first of even the smallest of changes made to the Little Debbie design since 1985. The changes that have been made are remarkably subtle; the changes are so small that the famous dessert snack's brand has made a challenge to its fans on Facebook to see how many of these differences they are able to detect. “Leave a comment with the changes you can spot, and share it with your friends to see how keen their eyes are,” the brand says.

This was not a change that had to be made; the clever brand ambassadors and advertising agencies are using the power of social media to gain market share and get the face of the brand caught up with the rest of its competitors.