Little Caesars 'Fishing' Ad Likens $5 Pizza to Catching a Fish

By: Katherine Vong - Published: Jun 28, 2012 • References: littlecaesars & adweek
In this funny Little Caesars 'Fishing' ad, you're left to ponder whether a $5 large pepperoni pizza is better than catching a really big fish. The humorous commercial is one of two created by the agency Barton F. Graf 9000 for Little Caesars, and it's part of the brand's first national ad campaign in 15 years.

The funny spot features a guy yelling "Whooo!" after catching a really big fish in the park. In response, a dude eating pizza at a picnic table nearby holds up a Little Caesars box and yells, "Whooo!" They continue yelling back and forth this way several times, after which a girl walks by and holds up her puppy, screaming "Whooo!" as well.

The Little Caesars Fishing ad promotes the brand's large "hot-n-ready" $5 pizza, which is "always fresh out of the oven and ready whenever you walk in," according to the brand's YouTube channel. Stats for Humorous Cheap Pizza Comparisons Trending: Older & Buzzing
Research: 5,792 clicks in 203 w
Interest: > 3 minutes
Concept: Little Caesars Fishing
Related: 61 examples / 47 photos
Segment: Neutral, 12-55+
Comparison Set: 22 similar articles, including: pizza box proposals, 70 peculiar pizza innovations, and pizza vending machines.