Advertising agency JWT based out of Hong Kong came up with a great way to grab consumers attention with the Listerine Smelly Flipbook. Just like a normal flipbook, it had a moving picture inside, but what lurked inside was a woman who appeared to be talking to the consumer. An onion smell was then added to the book, giving the illusion that she had bad breath.
At the end of the book consumers would find a coupon for a sample bottle of Listerine. It was a rather ingenious concept, and effective in making people aware that they too might have bad breath.
This campaign is a great example of interaction with consumers that makes them understand the importance of certain products.
Bad Breath Books
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