The Listerine Smelly Flipbook Lets Consumers Know About a Healthy Mouth

By: Marina Rotharmel - Published: Aug 20, 2012 • References: digitaldeconstruction & creativecriminals
Advertising agency JWT based out of Hong Kong came up with a great way to grab consumers attention with the Listerine Smelly Flipbook. Just like a normal flipbook, it had a moving picture inside, but what lurked inside was a woman who appeared to be talking to the consumer. An onion smell was then added to the book, giving the illusion that she had bad breath. 

At the end of the book consumers would find a coupon for a sample bottle of Listerine. It was a rather ingenious concept, and effective in making people aware that they too might have bad breath.

This campaign is a great example of interaction with consumers that makes them understand the importance of certain products. Stats for Bad Breath Books Trending: Older & Mild
Research: 588 clicks in 197 w
Interest: > 3 minutes
Concept: Listerine Smelly Flipbook
Related: 75 examples / 58 photos
Segment: Neutral, 12-55+
Comparison Set: 28 similar articles, including: emotional picture books, online flipography, and hilarious halitosis ads.