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Color-Coded Mouthwash Merchandising

This Listerine Retail Display Highlights a Vast Product Range

— September 25, 2015 — Marketing
Israeli merchandising brand Koren Visual Solutions created this Listerine retail display that showcases the oral care brand's latest product range. Featuring four varieties of mouthwash products, this in-store fixture color-codes packages according to shade and also separates different flavors effectively.

The supermarket display is eye-catching thanks to a concept that resembles the different hues in the color spectrum. This innovative POP display is eye-catching and rainbow-hued, ensuring visibility within a busy supermarket, department store or pharmacy.

Koren Visual Solutions' Listerine retail display is a rainbow-hued fixture that effectively markets the brand's diverse product range. Featuring Listerine products that are intended for whitening and sensitive teeth, this display aids in sales while educating consumers about product features.
Trend Themes
1. Color-coded Merchandising - Using color-coded packaging and displays to enhance visibility and attract consumers in retail environments.
2. Innovative POP Displays - Creating eye-catching and visually appealing point-of-purchase displays to increase product awareness and drive sales.
3. Product Education Through Retail Displays - Utilizing retail displays to educate consumers about product features and benefits, enhancing the overall shopping experience and influencing purchasing decisions.
Industry Implications
1. Retail Merchandising - Opportunities for creating unique and engaging displays that capture consumer attention and drive sales within the retail sector.
2. Oral Care Products - Disruptive innovation opportunities in designing innovative packaging and merchandising solutions to effectively market and differentiate oral care products.
3. Supermarket and Pharmacy Retail - New strategies for increasing product visibility and consumer engagement through creative and visually appealing displays in the supermarket and pharmacy retail sectors.
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