"Listen!Wonderground" is a Custom Radio Station for Subway Commuters

By: Omar Yusuf - Published: Aug 28, 2011 • References: & trendpool
Listen!Wonderground is the result of a collaboration between Tokyo Metro and Tokyo FM, the largest train operator and radio station, respectively. So what exactly is "Listen?" It's a smartphone application that uses underground Wi-Fi cables to deliver new content to daily subway commuters.

The Tokyo subway, unlike most major metropolitan train systems, is owned and maintained by several large corporations, as opposed to the local municipality. Tokyo Metro accounts for over 6.2 million daily passengers across its nine subway lines. In an attempt to liven things up in the city's bland, often overcrowded train cars, Listen!Wonderground was launched.

The "smartphone station" provides over 30 minutes of daily, area-specific content. Passengers can enjoy interviews with neighborhood icons and news reports about local developments on their way to work! Stats for Subway Train Tunes Trending: Older & Chilly
Research: 307 clicks in 247 w
Interest: 2.9 minutes
Concept: Listen!Wonderground
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: wireless streaming amplifiers, radio-like amplifiers, and retro eco-friendly stereos.