The Liquor Off shop located in Tokyo offers to resell unwanted booze to consumers at a fraction of the cost of a local liquor store. This interesting alcohol resell market is creating quite the stir in China.
While secondhand stores aren't uncommon in the clothing or retail industry, it's interesting to see a drink shop version appearing in the food and beverage industry. Liquor Off works by collecting unwanted items of alcohol -- such as beer, wine or liquor -- and reselling them at a discounted rate. All bottles must be unopened before Liquor Off accepts them. Currently the discount is around thirty to fifty cents which isn't that drastic from the average price of alcoholic drinks. Maybe Western consumers will soon see secondhand booze chains like Liquor Off popping up all over North America.
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