Total Wine's Liquor Store Display Boldly Showcases Veuve Bottles
Laura McQuarrie — September 4, 2015 — Business
In order to create a liquor display worthy of highlighting the products from luxury champagne brand Veuve Clicquot, Total Wine & More created a dynamic in-store attraction.
The champagne display features boxes in the brand's iconic orange color, plus an over-the-top section that mimics the effect of the bubbly beverage being poured into tall glasses. The light color of the beverage and its effervescent nature are mimicked with a white material and tinsel-like ornamentation.
Standing well above eye level, this dynamic alcohol display is sure to catch the attention of consumers way at the opposite end of the Total Wine & More retail store. Beyond this setting, it's easy to imagine that this splashy effect could easily be recreated for other purposes and event displays.
The champagne display features boxes in the brand's iconic orange color, plus an over-the-top section that mimics the effect of the bubbly beverage being poured into tall glasses. The light color of the beverage and its effervescent nature are mimicked with a white material and tinsel-like ornamentation.
Standing well above eye level, this dynamic alcohol display is sure to catch the attention of consumers way at the opposite end of the Total Wine & More retail store. Beyond this setting, it's easy to imagine that this splashy effect could easily be recreated for other purposes and event displays.
Trend Themes
1. Dynamic Retail Displays - Creating attention-grabbing displays in retail stores to attract consumers and showcase products.
2. Mimicking Beverage Aesthetics - Using materials and ornamentation to replicate the visual appeal of beverages in display designs.
3. Event and Exhibition Displays - Adapting splashy and eye-catching display techniques for event and exhibition settings.
Industry Implications
1. Retail - Exploring innovative display designs to enhance product visibility and attract customers in retail environments.
2. Beverage - Incorporating beverage aesthetics into packaging and marketing materials to create visually appealing and engaging product displays.
3. Event Planning - Utilizing dynamic and attention-grabbing display techniques to create memorable and visually striking event and exhibition displays.
3.8
Score
Popularity
Activity
Freshness
