Bomapi's Visual Branding Identity is Funky and Fresh

By: Farida Helmy - Published: Jun 25, 2014 • References: facebook & packagingoftheworld
This funky liqueur branding identity is the work of creative Monica Māyā Meli. Choosing to go for bright and vivid colors and kitschy illustrated designs, the Bomapi branding is young and fresh.

Using a minimalist but refined bottle design for the packaging, Meli works her magic by adding a vivid and attractive twist to the actual labels as opposed to the choice of bottle so that the juxtaposing styles mesh harmoniously to create a streamlined and fun-looking final product. Attempting to capture a young target with the funky liqueur branding identity, the Bomapi look is heavy with boldly hued graphic elements, novel typographic fonts and a vintage-looking bottle.

Make sure to get your hand on all the different flavors if you want to show them off as decor accents as well. Stats for Playful Liqueur Branding Trending: Older & Average
Research: 941 clicks in 97 w
Interest: 1.5 minutes
Concept: Liqueur Branding
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: elegant alcohol branding, serpent alcohol branding, and alchemic alcohol branding.