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Lipstick Trend Report

Apprehend Cosmetic Ventures Leading the Beauty Realm

— March 31, 2012 — Fashion
The beauty industry has done a striking overhaul of lip care collections. Run of the mill rouges and neutral-toned lip lacquers are being replaced by embossed, metallic and even fluorescent designs. Those who covet cosmetics often crave the unusual, desirous of an appearance that will strike onlookers and leave a lasting impression. Extravagance is no longer relegated to the fashion world, but has rather come to characterize the beauty realm as well. This translation has been followed in the Lipstick Trend Report, revealing over 80 patterned PRO Trends and 688 associated glam-chic creations.

The common focus with the female lip region has spurred some groundbreaking ideas. Glow-in-the-dark lip shades have been manufactured, along with snake venom-infused glosses. Women from around the world are trying to capture the most progressive looks, and both large and small-scale brands have responded accordingly. These timely responses have instigated the Neon Mode and Beneficial Beauty motifs, only some of the archetypes covered in the Lipstick Trend Report.
Trend Themes
1. Embossed Lipsticks - Opportunity for cosmetic ventures to create innovative lipsticks with unique embossed designs, offering consumers a visually appealing and distinctive product.
2. Metallic Lip Lacquers - Potential for beauty companies to develop metallic lip lacquers that add a modern and edgy element to traditional lip care, attracting trend-conscious consumers.
3. Glow-in-the-dark Lip Shades - Disruptive innovation opportunity for lip care brands to introduce glow-in-the-dark lip shades, appealing to consumers seeking unique and attention-grabbing beauty looks.
Industry Implications
1. Cosmetics - Opportunity within the cosmetics industry to capitalize on the demand for unique lip care products and innovate with new textures, finishes, and ingredients.
2. Beauty - Innovation potential within the beauty industry to explore unconventional lip color trends, creating products that surprise and captivate consumers looking for bold beauty statements.
3. Fashion - Opportunity for fashion brands to collaborate with beauty companies and incorporate lip color trends into their collections, offering customers a complete, cohesive look.
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