BeautySwatch Gives Customers a Real View of Lip Colors

Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them on the lips of real people.

Lipstick fans upload photos on BeautySwatch of themselves in any lipstick shade and lipstick brand. Readers can also include product info and their own rating of how the lipstick shade looks on their own lips. The result is a “colour swatch library with high quality images,” says founder Akisa.