Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen

By: Laura McQuarrie - Sep 2, 2016
References: toofaced
While it's fairly common for lip stain products to come in a pen format for mess-free applications, Milk Makeup's 'Lip Markers' emphasize their likeness to chunky highlighter utensils. This back-to-school-inspired design is further expressed with the chiseled tip that is a feature for both precision application and style.

The Lip Markers boast incredibly concentrated formulas that provide full, pigmented and opaque coverage with a single swipe. Available colors include Boss, TKO, Turnt and Rare Breed, which cover orange, red, pink and purple tones.

The rise of kidult culture is now being reflected in a range of product designs in the beauty industry and beyond, indicating that many aging consumers are seeking the comforts of products that will connect them to fond memories from their childhoods.