lingerie label sentences your bad bras to bra jail for bra crimes

By: anya merryfield - Published: • References: guiltybra.co.nz
New lingerie label Rose & Thorne of New Zealand pride themselves on the concept of a good fitting, comfortable yet affordable lingerie. Calling themselves the Gurus of Bra-ness they have decided to take on the role of banishing bad bras from everyone's wardrobes! A role they take very seriously!

How seriously? The label has just opened an Auckland based pop up store and Bra Jail, inviting women to wear in their uncomfortable bras which they will swap for a Rose & Thorne comfortable, well fitting bra for Free! All the bad bras are rounded up, given mug shots for their various Bra Crimes and posted to their facebook and then are destined to "hang" on a Bra Crimes wall for all to see! Those further afield from the Bra Crimes jail in Auckland central can share their bras crimes online and be in to win lingerie sets. Stats for Bra Jail To Banish Your Bad Bras Trending: Older & Chilly
Traction: 98 w
Interest: 0.9 minutes
Concept: Lingerie, Bra, Bad Bra, Bra Jail
Related: 75 examples / 58 photos
Segment: Females, 18-35
Comparison Set: 28 similar articles, including: coffee container lingerie ads, girly glam lingerie lines, and flirty football lingerie.