Starbucks is Adding a Line of Organic Soups to Its Menu in 2017

By: Katherine Pendrill - Dec 27, 2016
References: businessinsider & brandeating
While Starbucks has spent the past few years bolstering its breakfast menu, now the company is concentrating on its later-day offerings by introducing a line of organic soups. With half of Starbucks' traffic visiting stores after 11am, the brand's new move will give customers who visit later in the day a greater number of meal options.

The new line of organic soups will be available in early 2017, alongside Starbucks' latest breakfast offerings: the Sous Vide Egg Bites and the Certified Gluten-Free Breakfast Sandwich. The soups will be completely organic and will feature superfood ingredients such as quinoa. There will also be a variety of flavors to choose from, including tomato and chicken.

With its new soup offerings, customers may soon be swinging by Starbucks for more than their morning coffee.