Navigator the New Escalade?

By: Arjun Davda - Published: • References: news.agendainc & freep
Beginning today at the Detroit auto show, Ford Motor Co. will kick off a plan to rescue its struggling 89-year-old Lincoln brand. It starts with two concept vehicles and a new strategy to name its models with letter combinations, as many competing luxury makers already do.
"It'll be a transition over time," Ford's new President of the Americas, Mark Fields, said in an exclusive interview with the Free Press Sunday to discuss the future of Lincoln.

"I want people to focus on the Lincoln brand," Fields said. The effort will be kicked off today when the company unveils two concept vehicles: an MKX crossover, which will replace the Aviator SUV, and an MKS sedan. (DETROIT FREE PRESS) Stats for Lincoln to Chase Cadillac Trending: Older & Average
Traction: 4,873 clicks in 465 w
Interest: 4 minutes
Concept: Lincoln To Chase Cadillac
Related: 77 examples / 59 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: alcohol-driven sporting events, smartphone lighting hybrids, and geometric ice pops.