Beginning today at the Detroit auto show, Ford Motor Co. will kick off a plan to rescue its struggling 89-year-old Lincoln brand. It starts with two concept vehicles and a new strategy to name its models with letter combinations, as many competing luxury makers already do.
"It'll be a transition over time," Ford's new President of the Americas, Mark Fields, said in an exclusive interview with the Free Press Sunday to discuss the future of Lincoln.
"I want people to focus on the Lincoln brand," Fields said. The effort will be kicked off today when the company unveils two concept vehicles: an MKX crossover, which will replace the Aviator SUV, and an MKS sedan. (DETROIT FREE PRESS)
Stats for Lincoln to Chase Cadillac
Trending: Older & Average
Research: 4,923 clicks in 539 w
Interest: 4 minutes
Concept: Lincoln To Chase Cadillac
Related: 48 examples / 37 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: recycled sausage packaging, surfboard camera mounts, and all-natural protein shakes.
Lincoln to Chase Cadillac
More Stats +/-
Surfboard Camera Mounts
Recycled Sausage Packaging
All-Natural Protein Shakes
Automated Bike Lock Systems
Glazed Urban Skyscrapers