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Summertime Candy Brand Makeovers

Skittles Created Three Limited-Edition Packs for Summer

— May 20, 2019 — Lifestyle
To make Skittles an even better summertime snack, three new limited-edition packs are on the way. With so many new flavors to enjoy, you'll be set for all your summer get-togethers.

To usher in the warmer weather, Skittles will now come in three new limited-edition packs that are only available until the end of summer. The first is Skittles Imposters, a Walmart exclusive, which features candies that don't taste like the color on the outside. Next up is Skittles Freeze Pop, which features classic freezer pop flavors such as blue raspberry, grape, lemon, orange, and strawberry. Finally, there is Skittles Sour Wild Berry, which takes the regular Skittles Wild Berry flavors and gives them a sour twist. Both Skittles Freeze Pop and Skittles Wild Berry are only available from Dollar General.


Image Credit: Skittles.
Trend Themes
1. Limited-edition Candy Packs - Creating limited-edition candy packs with unique flavors to attract consumers during seasonal timeframes.
2. Retail Exclusives - Exclusive collaborations with major retailers to expand product reach and increase profits.
3. Flavor Fusions - Innovating new and unique flavor combinations in the candy industry for consumers to enjoy.
Industry Implications
1. Candy Manufacturing - Developing new and unique candy flavors and packaging designs to stand out in the crowded candy industry.
2. Retail Industry - Collaborating with major retailers to provide exclusive products during special seasonal timeframes.
3. Food and Beverage Industry - Innovating new flavors and unique packaging designs in the food and beverage industry to attract new customers and increase profits.
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