McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly

By: Laura McQuarrie - Apr 28, 2015
References: creativeguerrillamarketing
As a treat to the people on the beaches of Rio de Janeiro, McDonald's set up a casino-style vending machine that dispensed limited time coupons that could be redeemed for a frozen refreshment. Rather than being printed with an expiry date, the coupons themselves were made of ice, challenging people to run to the nearest McDonald's as quick as they could before the voucher melted away into nothing.

The premise of this campaign is similar to the way McDonald's Save the Sundae campaign was executed in Malaysia, also using heat to spur consumers into redeeming a freebie within an extremely short time frame. It's easy to hand out coupons or gift cards to entice prospective consumers, but increasing the pressure to act increases the chance of them actually being used.